Manic panic hair dye review?

I've always wanted vibrant red hair (I'm talking Hayley Williams style), but I haven't found any brands that look very trust worthy. I'm not interested in damaging my hair too much. (Yes, I am aware that dye is not good for your hair) I've dyed my hair red with things like loreal and all, but they were never quite the vibrant color I was looking for - and always faded to a brown with in a week or two. I found out about Manic Panic online, and got interested. How long does it last? Is it too damaging? Keep in mind my natural color is a honey blonde, which is why the red never takes very well. Thanks for the help!